You may have seen a post (Forbes) or two (CNET) in your various newsfeeds recently about the fact the Swedish is live-tweeting and Instagramming a cochlear implant (hearing restoration) surgery tomorrow, on October 2, 2012.
A question we've gotten is why live-tweet or Instagram a surgery? Haven't you done that already? (Yes, we've used Twitter and video before (to educate patients about deep brain stimulation and knee replacement procedures, among others), but not Instagram.)
We're learning from our patients how hard it is to access information if you are deaf or have hearing loss, and, per a study in The Lancet, how this impacts the quality of healthcare. And so we decided to create additional resources to help raise awareness about the option of cochlear implants. (In this Mashable post, Dr. Backous said only 10% of people who qualify for cochlear implants end up receiving them.)
People with hearing loss are not able to call on the phone to get more information or ask questions, so we decided to document via text (tweets) and images (Instagram photos) the cochlear implant procedure.
We're proud to be able to use this kind of technology to connect experts to patients and community members who are looking for health information.