One week ago today, we posted a YouTube video of Seattle Seahawks star Richard Sherman sounding off on cancer as part of the Swedish Cancer institute’s campaign to spread the word about the launch of its new Personalized Medicine Program.
We had no idea the video would quickly go viral. This morning, the video topped 100,000 views on YouTube.
Not only has the video struck a chord with so many viewers who can relate to the need for a better approach to fighting cancer, it has also grabbed the attention of the media. Here is just a sampling of all the news outlets that have posted, covered or shared it on social media:
- ESPN SportsCenter Facebook page
- FOX Sports
- Puget Sound Business Journal
- Sports Press NW
- KOMO TV
- KCPQ TV
- Bleacher Report
- Huffington Post
Thanks to Richard Sherman and everyone for helping to spread the word about extraordinary care and extraordinary caring at Swedish Cancer Institute.